Marketing Case Study

Louisville Capital Advisors

Profile

Team transitioning from Merrill Lynch that focuses on long-standing relationships and tradition.

Speciality

Providing a highly specialized and structured financial plan for retirees and professionals.

Audience

Retirees, professionals, business owners, individuals and families, more specifically UPS and Norton Healthcare employees.

Strategy

Use the themes of “tradition” and “long-standing relationships” to express their commitment to disciplined action with a deliberate approach.

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